SPAfair brings the trade fair into the office at home

May 7, 2020
The digital trade fair of Star Pump Alliance draws all industries into conversation with top pump manufacturers, around the clock and with a direct line to the exhibitors.

Trade fairs continue to represent one of the most important resources for the industry to gather up-to-date information about product innovations. Also, a trade fair booth is often where the foundation for business cooperation is laid. To continue to provide users with a simple and direct connection to top manufacturers even in times of crisis, Star Pump Alliance (SPA) launched the SPAfair. With the first online trade fair with focus on the delivery of liquid media, Star Pump Alliance is placing exhibits from all 10 member companies in the spotlight.

“Whether chemistry, water treatment, or food production — with the SPAfair, we want to offer customers and interested parties from our 11 core industries everything that they are accustomed to finding at a first-class trade fair,” said Kai Stegemann, managing director of SPA.

Direct line to the exhibitors

Starting with an overview of the virtual exhibition hall, visitors of the SPAfair can reach the booths of the exhibitors directly. At the booths, they can gain insights into the exhibits on display, see the pumps in action via demonstration videos, and receive comprehensive product specifications. But the most important thing is the direct line to the exhibitor: A single click is all it takes to start a custom inquiry. Afterwards, there is nothing that gets in the way of a detailed exchange via e-mail, phone call or video conference.

“Of course, interested parties can also click through the usual websites of various providers and use their contact forms,” according to Stegemann. From the experience of member companies, he knows that this is the path many are choosing at the moment.

“But such manual searches can quickly turn into a real test of patience, even at home offices” the SPA managing director warns. Instead, the SPAfair offers targeted expertise from pump professionals with decades of experience, all from a single source. Links lead to current bulletins from manufacturers on the SPA website and also to the PUMPselector. With a few clicks, the online tool offers extensive information about pumps for almost every application purpose and the option for posting inquiries without customer commitment.

“In doing so, the SPAfair offers visitors even more benefits than a conventional trade fair,” Stegemann stresses. The only limitation: “So far, our exhibitors cannot offer visitors the customary cup of coffee.” 

The Star Pump Alliance is associated with several well-known small-to-medium size pump manufacturers who operate globally. With pump experts as members by its side, SPA is pursuing the goal of facilitating the selection of customized pump technologies for pump users’ personalized needs. SPA will arrange for the perfect pump for every application for professional operators while connecting them directly with the matching pump manufacturer.

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