The recent hurricanes coupled with increased water quality concerns are driving immediate demand for residential water treatment equipment in North America, according to market research firm Frost & Sullivan (www.frost.com). New analysis from Frost & Sullivan, North American Residential Water Treatment Equipment Markets: Investment Analysis and Growth Opportunities, shows the residential water treatment equipment market earned revenue of $1.48 billion in 2004 and estimates it will reach $2.29 billion in 2011 with a seven-year growth rate of 6.5 percent. Much of the new investment is expected to shift from basic treatment equipment to more sophisticated high-end point-of-use and point-of-entry products. According to the study, the residential North American water treatment equipment market is rather mature. However, the study says increased awareness of drinking water contamination is a key to market growth. Companies need to educate individuals more about the water contaminants and the effectiveness of their products in treating these contaminants. — Flow Control Staff